Sany Chile

Sany makes heavy machinery, and a machinery catalogue is nothing like a car catalogue. Here there are whole product families (excavators, backhoe loaders, wheel loaders, motor graders, compactors, trucks, cranes, port equipment and telehandlers) and each machine is chosen by technical specification, not by colour.

The obvious risk was ending up with one page per family, each maintained separately and drifting apart over time. It was solved the other way round: one common template and a single data model, so that the excavator page and the crane page are the same structure fed with different content. Adding a new family means adding content, not laying out another page.

The general catalogue brings every family together in a single listing, with machines grouped by type and their technical data visible at a glance: power, operating weight, bucket capacity. It's the view used by someone who already knows what they're looking for.

The operation doesn't end at the sale. The site includes the after-sales area with maintenance guidelines and service points, and the branch network, which in heavy machinery weighs as much as the product: an idle excavator costs money every hour.